<aside> ✏️ Brand consultant, writer, and creator of The Sweat Lookbook Featured in Outside Magazine, The Guardian, Best American Sportswriting, and more. Clients include Diadora Lifestyle, Omius, Lululemon, PYNRS, On Running, and Topo Athletic. In-House experience at Tracksmith, Joon Loloi, and Tommy Hilfiger. D1 Rower, 7x Marathoner with a history BA from Yale. Check out my full portfolio here.

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How We Can Work Together

🖌️ Brand & Marketing Strategy

Brand Positioning & Messaging

• Defining what sets your brand apart and creating a narrative framework that will guide brand decision-making across channels
  • Example: Joon Loloi

Go-to-Market & Launch Planning

• Identify your target market, define opportunities, and build an integrated strategy for reaching those audiences

📖  Content & Editorial Direction

Content Strategy

• Establish content strategy and brand pillars
• Concept and produce photo, social, and video content, including developing the narrative, sourcing talent, managing budgets, and production timelines.
  • Examples:
    • Joon Loloi Campaign Editorial
    • Photo
    • Video
    • Social

Brand Voice

• Develop a distinct brand voice and refine it across channels
• Audit brand channels

📝Copywriting

Campaign + Ad Copy

• Impactful copy for campaigns, email, social, video, and digital ads.
  • Examples:
    • Editorial
    • Email
    • Landing Page
    • Social

Ghostwriting & Thought Leadership

• Develop long-form content for executives or spokespeople
  • Examples:
    • Steph Curry
    • Mary Cain & Nick Willis