<aside> ✏️ Brand consultant, writer, and creator of The Sweat Lookbook Featured in Outside Magazine, Runher, The Guardian, Best American Sportswriting, and more. Clients include Diadora Lifestyle, Pruzan, Lululemon, PYNRS, On Running, and Topo Athletic. In-House experience at Tracksmith, Joon Loloi, and Tommy Hilfiger. D1 Rower, 7x Marathoner with a history BA from Yale. Check out my full portfolio here.

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Marie Paradis Storytelling

📝Copywriting Project - $2K

Scope:

• Research and write the messaging and narrative for Marie Paradis’ story for the lookbook, connecting the past and present to underscore the WHY behind the product
  • Example: Emil Zatopek feature for Tracksmith
• From this work, I will also develop copy for
  • Product pages and the product collection page (as needed)
  • Email - (to align on an agreed upon # of emails)
  • Social - (to align on an agreed upon # of posts) This could include
    • Script for a video about Marie Paradis
    • Captions for posts
    • Headlines or copy for text-based carousels
  • Web - Headlines for homepage and for ads
  • Press release/media alert
• Examples of this work for other campaigns, email, social, video, and digital ads.
  • Examples:
    • Editorial
    • Email
    • Landing Page
    • Social

Paradis Sponsored Content

The Sweat Lookbook is a weekly newsletter exploring the intersection of sports and fashion through the lens of the female athlete. It’s sent on Mondays to 3.5K subscribers with a 51% open rate and 24K monthly views.

Paradis Partnership Opportunities

• Newsletter Sponsorship:
  • By sponsoring the newsletter, Paradis will unlock the content for all readers (no paywall.)
  • Paradis feature at the top of the newsletter stating “This week’s newsletter is presented by Paradis Sport, learn about {insert approved brand copy} below.”
    • Brand logo or image included
  • Interstitial brand content highlighting a mutually agreed-upon campaign, initiative, or product.
    • This can be different in each newsletter, provided the brand supplies relevant messaging or content.
  • $500 for 1 newsletter. Exclusive sponsorship.
  • $1000 for a full month of newsletters. Exclusive sponsorship.
• Product/Athlete Feature
  • Single newsletter showcasing brand products, above the paywall
  • Lee will write a product or trend round-up highlighting Paradis, this could include Paradis athletes talking about their approach to underwear in their sport (I’d love to do bras and underwear here so it’s not too samey-same..
  • This would include affiliate links to Paradis products as well as a visual collage featuring key items.
  • $500 for product exclusive (all underwear links to showcase Paradis products).
• Add-Ons (pricing on request):
  • Event (Sweat Lookbook presented panel, run or live stream)
  • Product Giveaway (free if you’d like to offer a giveaway to readers. Usually done by engaging in the comments)
  • Marie Paradis share out (free, if we work on this, I’ll share out the story via the newsletter.)

👀 Audience

📱Sample Engagement